How to Create a Winning Email Marketing Campaign

Originally intended for the election year, VerticalResponse has created an infographic on How to Create a Winning Email Marketing Campaign. 

With over three billion email accounts open worldwide, numbers are showing that email marketing is a viable strategy to target and captivate potential customers. That number is expected to grow to a whopping 4.3 billion by 2016.

How do you make your email stand out from an inbox that receives an average of 112 emails per day? If stats citing click-through rates for 2011 are accurate, only 22 of those emails are opened, leaving the other 90 emails to become unopened, or worse, marked as spam (a four-letter word that strikes fear into the hearts of email marketers).

With election day coming up, we wanted to celebrate the occasion with a patriotic infographic on email marketing. From choosing the right “from” name to integrating your email with social networks, if email marketing has your vote, check out the infographic for five steps towards a winning email marketing campaign.

This is a good way to use an infographic as a visual explanation instead of a bullet list in text for a blog post.  It’s easier to share and includes the images to make it easier to understand.

They had some great data about the growing number of email accounts, but they didn’t include that in the infographic.  Any text description on the infographic landing page is usually lost when people share the infographic, so all of that information should be included in the infographics itself.

Thanks to Leigh for sending in the link!

Comments

[airplane game]

I like the valuable information you provide in your articles.

[Joseph B]

Hi There, do you think adding images is that effective, when I receive emails to my gmail account, images are not displayed unless I click the allow images to be displayed, I have always worked with text and link based emails, I felt that was the safer option but I maybe wrong and adding images may result in a higher CTR.

Have you split tested this?

Cheers

[Web Phenoms]

This is pretty good. Another great way to market to a target audience is gemoarketing. Check out the infographic that we did last week. Thanks in advance

Joelle

www.webphenoms.com/geomarketing-techniques-for-local-businesses/

[Michael]

Imho, a good infographic needs 3 things:
- an easy to follow layout.
- attractive graphics to support the layout.
- a story.
These days we see lots of infographics that look good but don't tell a story. Luckily this one does not fall into that category. It's a good example of what an infographic should be: easy to read, to the point and informative.

[Email Campaign Software]

The above simple tips can improve your email marketing tactics to get more success in your business. While creating an email campaign you must implement these tips thus you can gain more benefits.

[Buy Mailing List]

It's an incredible rousing article. I'm looking for such type of blog and finally i found the details and tips about email marketing. Mailing list is one segment of internet marketing. It’s encompasses online marketing via websites, social media and blogs.