Jess Bachman Interview (Death & Taxes 2011 Poster Giveaway!!) #deathandtaxes

Last week, Jess Bachman (@mibi) from WallStats.com released the new 2011 Death & Taxes poster.  I caught up with Jess (by email) to ask some questions about his huge infographic undertaking.  The high-resolution image of the poster is available now online, and the printed version will start shipping on May 7th.  You can pre-order for $24, and the shipping cost is only $0.75 TODAY (April 28th)

WIN a copy of the poster!  Jess has been kind enough to offer a free poster to a reader of Cool Infographics.  To be eligible, you must tweet (or retweet) a link to this post on Twitter before May 7th, and include the #deathandtaxes hashtag.  I included the hashtag in the post title, so any retweets will be automatically eligible.  NOTE: you must also be following me on Twitter (@rtkrum) so that I can send you a DM if you have won!

“Death and Taxes” is a large representational graph and poster of the federal budget. It contains over 500 programs and departments and almost every program that receives over 200 million dollars annually. The data is straight from the president’s 2011 budget request and will be debated, amended, and approved by Congress to begin the fiscal year. All of the item circles are proportional in size to their funding levels for visual comparison and the percentage change from both 2010 and 2001 is included so you can spot trends.

The detail in this poster is stunning, and in this small shot you can see how the total budget request breaks out. Only the “Military/Nat. Security Discretionary” and “Non-Military/Nat. Security Discretionary” portions of the budget request details are displayed in the poster.

Jess was also nice enough to answer a few interview questions I sent him:

Cool Infographics: What software applications do you use for the Death & Taxes posters?

Jess Bachman: The only applications I use are Photoshop and Excel.  Excel is where I in put all the data and it crunches the numbers, adjusts for inflation and calculates diameters.  Photoshop is where I put it all together and the PSD file occasionally exceeds 1 gig so it can be a beast to work with.  Saving takes about 5 minutes.

Cool Infographics: What’s your design process?

Jess Bachman: Normally I start from scratch and layout the images and make them fit; however, this year the budget didn’t change all that much, likely being from the same President, so I was able to keep the 2010 format and change the size of circles.  Of course some things had to be added and removed.  So this year I saved myself about 3 weeks of work just getting right into it, but the design process is grueling.  it’s small tasks, repeated 500 times.

Cool Infographics: What’s the most interesting thing you learned from the data?

Jess Bachman: I can definitely see the differences in Presidents from Bush to Obama.  Lots of reductions on the military side this year and the whole security climate as a whole isn’t as fiscally robust as it was a few years ago.  Much more progressive funding with Obama too.  Every year Bush would cut climate change research, now its back, along with other green tech.  For some reason, public proadcasting gets the hack saw every year no matter who’s in office.

Cool Infographics: Where are some of your favorite places that have the Death & Taxes poster on display?

Jess Bachman: Well it’s always good to see it on display in schools and classrooms.  But I really enjoy hearing from military members who have in their offices or even in station.  I have sent several to Afghanistan.  Critics often say the poster is anti-military, but the military is quite receptive to it, even the former Dept. of Defense Comptroller, Tina Jonas, loved the poster.  Some people from the Dept of Energy’s Oak Ridge Lab displayed the poster on their 30’ Everest computer screen… that was cool too.

Cool Infographics: What’s the hardest part when developing the poster?

Jess Bachman: The hardest part is just getting through all the rote data processing and mindless photoshopping.  The research side is quite fun, and going through the military budgets is a trip with all their classified and hi-tech programs. However, copying and pasting 5,000 times really takes a toll on my creativity and motivation.

Cool Infographics: You said you do a lot of copy & paste work, in what format do you get the data?

Jess Bachman: Some of the government data is in Excel already, but there is no context so I am dubious about working solely with their data sets.  Mostly I pull the numbers from the actual printed budget, which is in PDF form.  So I end up copying and pasting the program name and its funding level for 3 years into Excel, then I copy and paste the program name, funding level, and percentages back into photoshop as a text layer.  Rinse and repeat 500 times.  Many people ask if there was an automated way to create the poster each year and I wish there was, but the confines of the paper make size and fit a manual process.

Cool Infographics: Where do you have them printed, what are the printing specs and why?

Jess Bachman: I get my posters printed from a company called PrintPelican in Florida.  There really are no cheaper prices out there but I opt for a thicker cut of paper than usual.  I get 100# gloss cover which is a few shades from a business card in thickness.  To be honest, they have screwed up my order a few times over the years but we have always managed to work it out.  I usually print runs of 1000-2500 and always 24” x 36”.

Cool Infographics: How do you handle all of the printing and shipping of the posters?  Do you tube them yourself?

Jess Bachman: I used to do it all myself.  I had a 400lb brick of posters next to my bed, and 12 giant boxes of tubes all over the house, and I would roll pack and ship them all.  Now I use two shippers who do fulfillment of the orders for me.  For a while I would send them the orders and addresses weekly but I have offloaded that duty as well.  I think the self shipping method is a good lesson in customer service and its good to know your product inside and out, but after while my time became more valuable than stuffing tubes could afford.

Cool Infographics: You’ve used a few different online zoomable image services in the last few years, what have you learned?

Jess Bachman: There are lots of zooming options out there and new ones seem to pop up all the time.   I used Zoomify until it felt too clunky and slow, then Zoomorama which I really loved for its performance and options.  This year I experimented with an self hosted open source app called Open Zoom and it certainly was a slick and great user experience, unfortunately the demands it placed on my server from huge inflows of traffic proved too much, taking down the whole site.  So I had to switch to my backup, which was Closr.it, and let them deal with server demands.  Closr.it has been very attentive to my needs and I have found that most developers will work with me to tailor a custom solution if I ask.  The zooming apps keep getting better so I expect to keep changing apps as long as the space keeps innovating.

Cool Infographics: You mentioned the 30’ display, have you printed it out in larger sizes?

Jess Bachman: No, I have not printed it out any larger.  The file being Photoshop, and the images being mostly rastered do not allow quality printing beyond the poster size.  The file is 300 dpi so I could get away with a slightly larger size, but oversize printing is expensive and who wants a poster that big anyways. 

Cool Infographics: Where do the images come from?

Jess Bachman: Most of the military images come from defenseLINK, which is a great repository for hi-res military photos.  Other images come from stock photography sites for the most part.  It does help that most government logos are round.  I suppose it’s just an old school way of doing things, government seals and all.  The design aesthetic amongst government logos is really all over the map though, and its quite interesting.  Some look like that are from the 1700’s, and some from the 2700’s.

 There was one correction to the online version that Jess has posted:

So I totally had the wrong data for NASA on the visual. Here is the corrected image, which reflects what you have been reading in the news. Science up, space down. I fixed it before it was printed, don’t worry.

You can view the image, buy the poster and more at the new site DeathandTaxesPoster.com.

SPECIAL: If you pre-order the poster TODAY (April 28th) shipping is only $0.75!

Visualizing Tax Brackets

Steve and the infographic team from WeatherSealed.com bring us this great infographic that visualizes the historical U.S. income tax brackets.

Yes, in the 1950’s and 1960’s the top tier tax bracket was a staggering 90%!

To illustrate, Weather Sealed’s infographic team charted the historical U.S. income tax brackets for singles, adjusted for inflation, from 1910 to present.  The colors indicate the marginal tax rate: black for low, red in the middle, and yellow for high.  The horizontal axis is the tax year, and the vertical represents taxable income, log-scale, normalized to 2010 dollars with the Bureau Of Labor Statistics’ monthly CPI-U figures.  The bracket data comes from The Tax Foundation and the IRS, and the effects of Social Security, capital gains, AMT, and other tax varieties are not included.

Found on ChartPorn.org and VisualizingEconomics.com

The Best Small Cities to Buy A House (Infographic)

Fixr.com posted this infographic on their blog yesterday showing the statistics behinds the top 10 Best Small Cities to Buy A House in America.  I like the format of a larger infographic that combines a few different styles into one comprehensive image.  Combing map data, stylized bar charts and informative lists into one, easy-to-read infographic.

Imagine living in a small town where people are relaxed and friendly, no traffic jams, clean air, great education, fun leisure and culture, high salaries, and much more. We want to illustrate the top 10 small cities to live in the U.S taking into consideration such factors.

Thanks Andres for the link, and the chance to provide some input.  Nice job!

Early-Bird Taxpayers Get the Refund - infographic

$2,869 was the average refund for early filers in 2009 based on this infographic from TurboTax.  Designed by Column Five Media for Intuit.

Are you an early bird or a tax procrastinator? Did you know that people who file their income tax returns in February are among the most likely to get refunds – and larger ones at that?  TurboTax reports that 82% of taxpayers who filed before the end of February last year got money back, and on average, the refund for early filers is typically larger: $2,869 compared to $2,753 for returns filed through April 15th last year.


Forty percent of all tax returns last year were filed before the end of February. That means 60% missed out on some of the benefits of filing early such as putting money in your pocket faster – making your refund work for you.

Although I’m not a fan of the overuse of pie charts, I think it works in this case.  The infographic doesn’t have so many pie charts that it becomes confusing, so its very easy to wrap your head around who this typical TurboTax, early-filier consumer is.

Thanks Laura for the link!

NEW Death and Taxes 2010 poster!!

First, Jess from WallStats.com has released the 2010 Death & Taxes poster.  This is one of the best infographic examples today.  It's extremely informative, and the topic has a very wide reach.  The Death & Taxes poster from 2007 was my initial post on Cool Infographics, so I'm very excited to see this update.   Now the 2010 version is available to purchase as a poster here. Great job Jess!

Second, I'm really impressed by the viewer code for the poster. It's from Zoomorama.com, and lets me embed the interactive viewer.  The built-in zoom is pretty nice, but the Quick Find index on the left side is the best part.

Obama's Credit Card Statement

Here's another one I found while I was checking out gimmiethescoop.com. From Tyler Shears, this one visualizes the last six months of Federal Reserve debt as a credit card bill.

Visualizing the Stimulus Bill

Here's a great, simple graphic that breaks down the stimulus bill.

Nicholas Rapp does some great infographic design work.  Check out some of his other work at nicolasrapp.com

Taking Apart the $819B Stimulus Package

Very detailed infographic from the Washington Post showing how the proposed stimulus package is broken out between ares of spending and tax cuts.

The centerpiece of President Obama's domestic agenda is an $819 billion economic stimulus plan. The Senate will consider the measure this week, with an eye toward the amount of tax cuts and spending. Republicans and Democrats spar over what to consider a tax cut. An analysis by the nonpartisan Congressional Budget Office tallies the tax-cut portion to be significantly less than the one-third Democrats claim it to be.

SOURCE: Congressional Budget Office | Reporting by Karen Yourish, graphic by Laura Stanton - The Washington Post - February 01, 2009

It's the Economy, Stupid!

Great timeline from GOOD Magazine (via picdit.com).

What most of the doom-and-gloom reports on our economy don’t provide is perspective—a historical survey of an economy that’s been through more than a few ups and downs in its day. Here’s a farsighted view of how our temperamental economic machine works, and a close-up of how it stands today.

Thanks Adam!

NEW Death and Taxes 2009 poster

New Death and Taxes infographic for 2009!  Interactive viewer let's you zoom in to see all of the details.

"Death and Taxes:2009" is a representational poster of the federal discretionary budget; the amount of money that is spent at the discretion of your elected representatives in Congress. Basically, your federal income taxes. The data is from the President's budget request for 2009. It will be debated, amended, and approved by Congress by October 1st to begin the fiscal year.

The poster provides a uniquely revealing look at our national priorities, that fluctuate yearly, according to the wishes of the President, the power of Congress, and the will of the people. If you pay taxes, then you have paid for a small part of everything in the poster. 

The Death and Taxes poster from 2007 was my initial post on Cool Infographics, so I'm very excited to see this update.  Now the 2009 version is available to purchase as a poster here.