Consumer Product Jungle

unaesthetic.net has posted this fantastic high-res image of a grocery store. This is the nightmare of working in consumer products (like I do). The challenge is getting your product to stand out in this jungle and getting the consumers' attention.

This is a different type of infographic. There are no numbers or values, but you still get the message. Consumer products is a hard business.

This is now hanging on the wall in my office. A constant reminder of all the noise that our products must get through to reach a consumer.

Comments

[Ballend]

This competition in the market has created all the mess. Though I say hats off as article is written long back and with a great vision that easily details about today's consumer product world.