The Battery Life of iPhones

When your iPhone says 100% battery, what does it really mean? The Battery Life Of iPhones infographic from the iPhone Doctor gives the hours of battery life for each model of iPhone based on how you are using it.

The iPhone packs quite a punch in terms of design, features, functionality and overall sexiness. It’s not much of a stretch to call it practically indispensable for modern life. There is just one inconvenience of the iPhone that leaves many in the lurch all too often – reduced battery life.

Running out of battery just when you need to use your smartphone is a constant source of frustration and annoyance and quite possibly the bane of the modern world. A simple Google search for “how to increase iPhone battery life” brings up nearly 10 million hits. That’s a lot of concerned individuals.

Take a look to see what really drains your iPhone’s charge and find out what you can do to extend its battery life.

A little out of date since it's missing the latest 6S and 6S+, but I really like the visual simplicity of the design.

Thanks to Tony for sending in the link!

Why Do People Uninstall Apps?

Why Do People Uninstall Apps? Well according to ITR, a company that specialises in translation and localization services for software applications, the most overwhelming reason for uninstalling apps is that they take up too much space! The infographic covers; how long we keep apps for, why apps are being uninstalled, the 8 most common design mistakes, and the difference between the Apple store and Google Play.

There are currently 1,000 apps being created and added to the app stores every day. With the continuous creation of apps, how long does a user actually keep an app for and what are their reasons for uninstalling?

Found on MarketingProfs

A History of Cell Phones and Cellphone Technology

Cellphone Technology has come a long way since the 80's. A History of Cell Phones and Cellphone Technology infographic from Lyca Mobile covers each generation of Cell Phones and adds some fun facts along the way. How many different generations have you owned?

This infographic covers the history of cell phones and cellphone technology from the 1st generation of cell phones in the 80’s to current high-speed 4G networks. 

There has been a lot of different cellphones since the 1980's; however, the infographic chose to separate the cellphones by broadband generations and then use just one easy to recognize cellphone from the time period. I also like how they stacked the uses for the cellphones. It was easy to recognize which features were new.

This design is purely informative. There's no call-to-action or asking the reader to do something with this information. However, they should have included the URL back to the infographic landing page so readers can find the full-size original design we people repost without the backlink to the Lyca website.

Thanks to David for sending in the link!

Responsive Web Design

When you have your own website, there are plenty of decisions you have to make. The Responsive Web Design infographic from Verve gives helpful information about why you need to to seriously consider upgrading to a responsive design for your web page.

Is your website optimised effectively for all devices and platforms? Don’t just think mobile or desktop, think every simgle device and user on the web. Responsive websites are designed to provide an optimal viewing experience across all platforms

Nice visuals and illustrations that explain how responsive websites work.

Thanks to Dave for sending in the link!

The Enterprise Mobility Ecosystem Map

The Enterprise Mobility Ecosystem Map published by Kinvey attempts to make sense of the ownership and acquisitions rapidly taking place within the mobile backend providers.  Platforms for authorization, payments, location services and software development kits (SDKs).

Enterprise mobility is a classic IT disruptor. It’s the kind of disruptor that companies like IBM, Oracle and VMware, SAP, Salesforce, etc. were built on. It may look like a peripheral part of IT infrastructure now, but since mobile will be the primary access point to apps and data for many enterprises, many — if not most — new apps are going to be “mobile first.” Thus, the entire IT infrastructure is going to have to become very mobile friendly, very quickly, or else risk becoming a legacy platform.

As a consequence, major IT vendors are partnering with or acquiring companies throughout the mobile stack. Market consolidation and investments have taken place in MDM, API Management, cloud and handset markets. To visualize this activity, we’ve produced the Enterprise Mobile Ecosystem map below.

A network map visualization like this can help companies figure out where their business plays, and how other company acquisitions around them may impact their business.  I like that the design is purely informational, and doesn’t add a lot of extra data or information to the design.  The message is all about the connections, and doesn’t include things like the size of the companies or the value of the acquisitions.  This keeps the infographic focused on telling one story really well.

I would recommend using the company logos in the subway map style design to make it faster and easier for the audience to recognize the companies involved.  It’s much harder for the readers to read all of the company names in text to find the companies they recognize.

The Pac-man icons are a nice touch to indicate the direction of ownership or acquisition.

The Rise in Mobile Video

The Rise in Mobile Video from Digital Surgeons takes a look at the confluence of data behind the growth of mobile devices and the growth of video content made for those mobile devices.

Mobile video offers brands a new and interesting way to interact with it’s customers. It’s not about the platform, it’s about telling engaging stories and connecting with audiences.

We took all of that pesky research around the current state of mobile video and condensed it into a beautiful infographic. It’s our pleasure to present the Rise of Mobile Video Infographic.

They have gathered some fantastic data together in this infographic, and the data tells a great story.  The simple color scheme is easy on the eyes, and the use of icons and logos for the different device brands helps to reduce the text.

However, the design is visually noisy, and hard for the readers to follow.  Here are a few tips that could make this infographic great:

• Big fonts are not data visualizations.  If you want your audience to understand the data, the design needs to visualize it to put the value into context for the reader.
• Values not visualized are perceived as being less important.  Readers are skimming the infographic because they expect an infographic to make the data fast and easy to understand.  Usually they will skip the text and look at the visuals first.  This means that any values not visualized are skipped when the readers are skimming.
• Streamline the path of information.  An infographic should walk the audience sequentially through the data, building up the conclusions.  In this design, the major sections move top-to-bottom, but within each section is a random placement of statistics.  Some are side-by-side and some are top-to-bottom.  It’s hard for the reader to understand where to move next after each statistic.  A clean, linear flow would be easier to read.

Thanks to Alex and Peter for sending in the link!

Consumer Attitudes to SMS Marketing and Texts Alerts

The Consumer Attitudes to SMS Marketing and Texts Alerts infographic is the results of a survey done by Text Marketer. The survey was conducted to find out the consumers’ view on receiving text alerts from companies. 

The infographic is based on an exclusive survey of over 1,350 consumers in to their attitudes to SMS marketing. 

The results highlight that 84% of customers want to receive appointment reminders, 61% want order confirmations and 89% would like delivery notifications via text; showing there are a lot of ways to market through this channel that customers love. 

48% of consumers are also likely to respond to a text from a company they have previously purchased from. Consumers love special offers by text and like to be able to ask questions to companies via text messages.

Since the data is from their own survey research, there are no additional data sources cited.  The purpose of the first section is to establish the credibility of the data, but the total number of respondents alone isn’t enough.  Surveys like this target specific consumers, and use screener questions to target a specific portion of the population.  What type of consumers were surveyed for this report?

The visualizations of the data are clear, and the iPhone illustrations for the results of each question break apart the data nicely.  It’s a little hard for readers to understand that the lineup of iPhones is meant to add up to the total of 100% of respondents for each question.

The footer should include a copyright notice, and the URL back to the original infographic landing page so readers can find the full-size version if a link is not available.  A link to the source data would increase the credibility of the data too.  Instead, the landing page has a link to the home page of Text Marketer as the data source link, which means public access to the numeric data is not available.

Thanks to Mike for sending in the link!

Wireframe, Prototype and Simulator Tools

So what is the difference between Wireframe, Prototype, and Simulator Tools? This infographic compares how the products preform in terms of design capabilities, mobile integration, collaboration features, and interactivity. From User Testing, this infographic  helps guide you through the design making process of what program is right for you.

If you’re into building websites, mobile sites, or apps, you probably use some type of mockup tool—prior to coding—to help you envision how a site will work and look. But do you get customer feedback on them? In this ultimate guide, we’ll explore leading mockup tools — wireframing, prototyping, and simulating –and show you how to run user tests with them.

Good design that puts the icons and information directly into the visuals.

Also available as a PDF download.

Thanks to Liz for sending in the link

What Works in Rich Media Mobile Advertising?

Celtra’s What Works in Rich Media Mobile Advertising? infographic provides marketers with a baseline for ad performance, helping them plan successful and effective mobile campaigns.

Celtra Inc, the industry leader for rich media advertising and analytics across mobile devices, has today unveiled a new infographic that highlights front-line advertising industry trends from the company’s first quarterly Mobile Rich Media Monitor Report.

The data behind the infographic indicates that a well designed rich media experience that uses a store locator, games or social media has a direct and positive impact on consumer engagement and return on investment. In fact, rich media mobile advertisements drive double-digit engagement rates (12.8 percent on average) across all devices types, platforms and ad placements.

Celtra’s infographic hones in on several key metrics including engagement rate, expand rate and click-through rate. The data also provides an in-depth look at ad feature performance for mobile rich media campaigns.

This design is the first in a quarterly series planned by Celtra to be released with their quarterly Rich Media Monitor Report.  Each one will highlight a different insight from the information that Celtra publishes in the report.

It’s a clear design that walks the reader through the data and the conclusions step-by-step.  There’s a lot of data included, but the data visualizations are easy to understand.

Thanks to Caitlin for sending in the link!

HTML5: Past, Present, Future

The future is now! HTML5: Past, Present, Future infographic from Dot Com Infoway takes a trip trough time to explain how evolutionary HTML5 is.

HTML5 is the next evolutionary step for the Web world. With HTML5, the possibilities for Web usage are endless. At DCI, we are proud to be ahead of the game in offering HTML5 development for our many clients.

The published HTML5 infographic elucidates the history of HTML through an appealing timeline from its inception in 1990 to HTML5 in 2009. It also lists out the key features, uses and the role of HTML5 in Web applications in a captivating manner. The infographic also illustrates the compatibility of Web applications with various web browsers. It is interesting to note that Chrome and Safari maintain a higher compatibility rating than that of Opera and Internet Explorer.

Mobile applications are what we excel at. We understand how to create the most advanced apps through our development and work with our clients. Research indicates that by 2016, HTML5 usage with mobile browsers will surge to 2.1 billion. And by this year alone, the use of HTML5 in mobile application development has increased to 78%.

It is evident from the research data that HTML5′s trajectory will continue to grow to unbelievable heights in the near future.

This is a beautiful, clear infographic design.  The color palette is kept simple, and the use of icons is fantastic.

From a data visualization perspective, there are a couple of things that would make the design even better:

• It might be just my own taste, but I think the timeline should be laid out to match the correct spacing of the years.  Visually it looks like some something happened every year on the timeline, when in reality each step jumps a different number of years.
• Most of the data sources are cited in among the the visualizations, but no source is cited for the Browser Compatibility numbers.  Where do these values come from?  Are they believable?
• Also in the Browser Compatibility, the shaded portion visualizations are wrong, and don’t match the values they are supposed to represent.  First, because the icons are circles, you have to shaded the AREA of each shape to be true to the data.  If you shade the height of a circle based on the data, the visual doesn’t match the values.  Second, even shading them by height was done incorrectly.  For example, Opera compatibility on Mobile is listed as 60%, but the visualization shows some number under 50%.

Found on Infographics Archive