What Works in Rich Media Mobile Advertising?

Celtra’s What Works in Rich Media Mobile Advertising? infographic provides marketers with a baseline for ad performance, helping them plan successful and effective mobile campaigns.

Celtra Inc, the industry leader for rich media advertising and analytics across mobile devices, has today unveiled a new infographic that highlights front-line advertising industry trends from the company’s first quarterly Mobile Rich Media Monitor Report.

The data behind the infographic indicates that a well designed rich media experience that uses a store locator, games or social media has a direct and positive impact on consumer engagement and return on investment. In fact, rich media mobile advertisements drive double-digit engagement rates (12.8 percent on average) across all devices types, platforms and ad placements.

Celtra’s infographic hones in on several key metrics including engagement rate, expand rate and click-through rate. The data also provides an in-depth look at ad feature performance for mobile rich media campaigns.

This design is the first in a quarterly series planned by Celtra to be released with their quarterly Rich Media Monitor Report.  Each one will highlight a different insight from the information that Celtra publishes in the report.

It’s a clear design that walks the reader through the data and the conclusions step-by-step.  There’s a lot of data included, but the data visualizations are easy to understand.

Thanks to Caitlin for sending in the link!

Comments

[Sewing Machines]

Great Article!!. I loved to read it.

[CuriousOne]

Can someone explain to me the difference between Video vs Direct Response? I've looked around and those basically belong to one category. http://en.wikipedia.org/wiki/Direct-response_marketing

[Abhilash]

Great Article,mobile advertising reaches high in the market.mobile ad trafficking guys are highly skilled to reach the audience. Qwinixmedia

[Digdev Direct]

We’re looking for advertisers or agencies willing to participate in an MRAID beta program, to run campaigns with impression volume against our tested networks and verify that the reporting and metrics are tracking properly.