Don't Design by Committee!
Rule #5: Avoid branding by committee or focus group. This is true for most design projects. It doesn’t matter if the project is a logo, and advertisement, a product or an infographic. The number of people may be off though. I find a small number of people can create a fantastic design, but it goes downhill quickly beyond that.
From 7 steps to create a killer brand, by Jim Price, posted on StockLogos.com
It’s good to be inclusive and seek opinions and ideas. But if you form a committee and put everything to a vote, you’re likely to end up with a least-common-denominator brand that’s bland, uninspired, and may look more like a hybrid camel-elephant than the thoroughbred you’d hoped for.
Found on the Brands of the World Facebook feed.
Reader Comments (3)
Once again, I do agree with you. Patrick Lencioni wrote a book entitled "Death by Meeting" in which he argues most meetings accomplish little more than to waste time and piss people off. It seems death by committee is equally true when it comes to design.