Choosing a Social Media Platform

Released about a year ago, the Choosing The Most Effective Social Media Platforms infographic was published by Edge Media and designed by Infographics.SG.  Photos, video, articles or text?  Depending on the type of content you are generating, your choices for effective social platforms are different.

Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.) 

There are costs involved to maintaining a social presence. It is vital for brands / companies / organisations to market on the right platform(s) in order to optimize their resource allocation. 

Use this infographic to help you choose the most efficient social media platform(s) according to factors like your goals, target audience and capabilities.

 The design includes a good mix of data visualization methods and the bold colors are eye catching to the audience.  However, some of the charts are difficult to understand.  The polar grid used for the “What Do You Aim To Achieve?” section does not clearly communicate the information to the readers.  I also the the colors should have been color-coded to be relevant to the specific social media brand colors. 

They also leveraged the infographic content into a SlideShare presetnation.  This allows them to utilize the content they already created on another social platform to reach a different audience.

Choosing the most effective social media platforms - A brand guide from Infographics SG

Thanks to Brian for posting on Google+

Comments

[Digital Marketing Agency in Mumbai]

choosing a right social media platform is very important for an company which helps it increase its presence and also helps to build in brand building

[Lark]

Very helpful for visual learners like myself. Thanks a bunch!

[Gemma Hobbs]

Thanks for talk about, brilliant post and really its also very helpful

[agence réseaux sociaux]

Impressive article !!!!I I love the way you displayed all the difficult things in an easier way with the help of images ..