10 Things You Need to Know About Logo Design

Logos are more than just a stamp on a page, they embody the whole meaning behind your product. The 10 Things You Need to Know About Logo Design infographic from Blue Soda Promo wants to make sure that you make the best decision when choosing your design.

“People are more likely to remember the company logo, an illustration representing the company, than the actual name of the company. When it comes to purchase decisions, consumers are more likely to buy products from familiar companies. When buyers are in a store looking at products on the shelf, they are more likely to choose the products from companies they recognize, and logos are more likely to be remembered. Companies know this, and are very careful to design their product packaging to clearly show the company or brand logo.”

*Excerpt From: Randy Krum. “Cool Infographics.” - bit.ly/CoolInfoBook

There is a nice comical feeling to the infographic that is consistent throughout. It is good to keep consistency when designing all parts of an infographic.

Nike’s swoosh, McDonalds’s golden’s arches, and Apple’s bitten fruit all have one thing in common…

Well, that’s not exactly true as you’ll find out later in this post.

However! What they do share is the overarching success their logos have had on the world. People no longer need to be told what their logos represent. When their logos are stamped on something they have certain consumer expectations attached to it. Their logos became their own company’s spokespeople, while their products continue to prove their worth.

Examples are key for this kind of topic. People will understand the importance of the points better when the examples are clear and easy to recognize. It also helps reinforce the idea that a logo embodies the personality of the company. When the author changes one of the logos we are familiar with, it just doesn't feel right!

Thanks to Matt for sending in the link!

Comments

[David Paul]

Thanks for sharing these great tips for logo design. As a designers I Really get some awesome ideas after read this.

[Danial Robert]

This is exactly what I’m looking for. Aside from adding up to my knowledge, I must say, I had fun reading your article. That was also my idea of logo designing; I believe that color is everything. Change it and it would become a disaster. But, there are instances that changing a color would make a logo even better, especially those logo’s that have chosen the wrong color. Also, the idea of less is more is a very useful guideline while designing. One might be carried away and put all the effects that he or she finds pleasing to the eyes. This might result to horrible looking logo due over design.

[CyberNext]

This is really a complete info-graphics.. I think keeping it simple is the best option for a creative logo.

[best logo design company india]

Thanks for the great post.your blog is really useful for me .i get lot of information about the logo design from your blog .
Thanks
:) :) :)

[Brochure designing]

White breathing space” is a actually significant element of design that be able to help you realize equilibrium in your info graphics

[Logo Designer]

Thanks for the great post.your blog is really useful for me .i get lot of information about the logo design from your blog .
This is really a complete info-graphics.. I think keeping it simple is the best option for a creative logo.

[Sofia Williams]

All great tips are described here, so this is very important post about logo design. Logo designers can get wonderful ideas about logo designing. Thanks so much for sharing this great post!!

[Sofia Williams]

Thanks for this great post. All great tips are given here, so this blog is really very important for logo designers. I love this post because it gives the good ideas for latest logo designs 2016.

[Angelo Anderson]

lAways perform a deep research before thinking of designing a new logo. Products, services, target market, product type, product quality, regions and every deep aspect of your business.

[vivek gururani]

Just loved this infographic!
It covers all the relevant information that is needed for an amateur who don't know much about logo design basic.
Recently I crowdsource a logo design esp. a food logo for my online catering business from a design marketplace named Designhill. And by reading this infographic I think I need some revisions on that.

thanks again for sharing!

[web designing companies in hyderabad]

Excellent article, thanks for sharing this good tips. It is very important and gives wonderful ideas. Thanks for sharing.

[Arabic identity design]

* I like your writing style. It is easy to understand the content of the article.

[logo design]

What you have mentioned here is absolutely true as some people designing logos for the sake of colour & design but there is no brand identity or meaning to it. I believe there should be a rationale behind the logo

[Logo Design Houston]

Such a thematic and great selection of inspiring logo design of the month. A good logo design is always remember at any cost.

[3D design company]

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White breathing space” is a actually significant element of design that be able to help you realize equilibrium in your info graphics

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[Octa Logo]

The post is really impressive. I enjoyed reading the article.

[Logo Designers]

Fonts, images, tone all are very attractive and it goes perfectly with booklet message. Thank you for sharing this. This creative Logo Design really help me while booklet designing.

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[Jessy]

Interesting article, good infographic, nice overview of facts! Very useful and helpful information for web-designers! Thanks for this wonderful post! I will most definitely be using this information for my logo!
P.S.: please keep articles like this coming!

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[Tony]

Yes, you right this is very important for logo designers perfection is most important than price. Clients want unique and affordable logo design with nominal price, for their brands which look different but if you want quality than price is must be high and if you concentrate on price than quality does not matter. Logos are most important for brands, It is not only a name it is as s person who introduces your brand.

[Jenny]

It is very nice post. www.abcdesign.com

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[Logo Design Services in Dubai]

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[Web design company London]

Web Design Company can be the first and energetic step at creating the identity of your business online. Always make sure that web design services you are choosing don't have any hidden price tags. Don't choose a firm that offer almost cost effective services, but services won't match your expectations. If you'll spend your money on such firms then you are just wasting money nothing else. If you want quality web design with latest styles, you have to spend some of your money anyhow. A website that meets all the right criteria works towards building credibility online, increasing the professional outlook of your business as well as adding to its achievement.

[Athar]

All the things mentioned in this post are followed by me but some of are the new a like your tips such as - avoid to use rainbow of color and think big from beginning.