The New Christmas Tradition...Artificial Christmas Trees!

Wow!  Apparently the U.S. has completely converted over to artificial Christmas trees while no one was looking!  The Redefining Christmas Traditions infographic from Tree Classics is a summary of findings from two Nielsen studies in both 2011 and 2012 and information from the American Christmas Tree Association.

Every Christmas tradition begins somewhere, and those of us who follow Christmas tree trends know that more and more families are building their holiday traditions around artificial Christmas trees. Find out who’s buying artificial, where they live, and why more and more people are choosing artificial in our infographic of real vs fake artificial Christmas tree facts. If you’re thinking of starting a family tradition of your own, consider buying a Pre Lit Christmas Tree from Tree Classics and start making holiday memories that will last year after year!

The design does a great job of jumping to the main point right away.  A huge majority of homes in the U.S. use artificial Christmas trees for the holidays.  This is the Key Message of the design, and it communicates that fact in less than 5 seconds to the readers.  So even if they don’t read the rest of the design, they still understand the main point.  Also, what makes a popular infographic is bringing to light some surprising, unexpected information to the readers.

The shear magnitude of the number was surprising to me, and I think it will be to a lot of readers.  We see real live Christmas trees being the symbol of home and family traditions in the media, but the reality is that 3.5x more homes display artificial trees than live ones.

All of the important design elements are there.  Focused topic, clear data visualizations to support the Key Message, respectable sources cited, copyright statement and the URL to the original infographic so readers can find the full-size version.

Designed by InfoNewt with designer Jeremy Yingling

The Christmas Bugs: Adopt-A-Bug this holiday

The Christmas Bugs infographic from Adopt-A-Bug and ChristmasTreeMarket.com helps raise awareness of the plight many bugs face as the weather begins to get cold.  This Christmas bring some tiny friends in from the cold and into your warm home when you buy a live Christmas tree for the holidays!

Adopt-A-Bug this year for the holidays!  Bringing a live tree into your home is like inviting the great outdoors into your living room.  Here are a few new friends you can make that will decorate your tree and light up your life, plus some statistics to share over your eggnog.

The design combines facts and statistics about the different types of bugs that actually live in the trees that most people use as Christmas trees.  I love the fun approach to raise awareness that there is a real risk to bringing a live Christmas tree into your home.  Check out the Adopt-A-Bug site to see all of the party bugs that you can save this Winter by bringing them into your home!

Designed by InfoNewt with designer Ray Vella, this infographic gets all the key design points right.  Nice 3-part story throughout the design, including a clear call-to-action at the end.  Copyright statement, clear sources and the URL to the infographic landing site.