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Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

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Caffeine Poster

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Entries in kickstarter (3)

Monday
Jan302017

The Alternative Periodic Table

The Alternative Periodic Table infographic poster

The Alternative Periodic Table is a new project from Matt Baker at UsefulCharts being funded through a Kickstarter campaign that ends on February 9, 2017. Act fast to get your copy and help support Matt!

From Matt:

Recently, I decided to tackle the most famous chart of all... the periodic table!  Considering that they just added 4 new elements, the timing could not be better. Anyway, here's what my version looks like:

You'll notice that it looks quite a bit different from the one you're used to. The video at the top of the page explains why. In short, the traditional periodic table is designed to emphasize the concept of valence, which is important for knowing which elements can easily combine with others to form compounds. In contrast, my alternative periodic table is designed to simply emphasize the way in which atoms are "built" (specifically, how electrons group together into shells and subshells). It's based on a design proposed by Edward Mazurs in the 1960s.

Like the traditional table, this alternative version can be used to find an elements name, number, atomic weight, state of matter, period, group, and block.  However, it also contains detailed information on electron configurations and the different types of electron subshells.

Friday
Sep052014

Alchemy of Tea

Alchemy of Tea Infographic Poster

The Alchemy of Tea infographic poster from SweeTooth Design Company maps out 15 traditional tea recipes from around the world, paying homage to the 4,000 year old beverage. Posters are available for $25 through the Kickstarter project, and will ship in November.  They have already exceeded their funding goal, so these will definitely go to print.

“Alchemy of Tea” is the first infographic illustration that depicts traditional tea recipes from around the world. It is not only a poster, but an informative recipe diagram of one of the most favorite drinks, tea.

There is a total of 15 tea recipes. Through mixing tea base with different ingredients, there are different results. What is more interesting is that simply by adding one or more ingredients, the entire recipe may becomes an entire different drink. 

Alchemy of Tea Infographic Poster Red Closeup

Posters will be printed in Red and Black:

Alchemy of Tea Infographic Poster Red Black

Found on http://www.fastcodesign.com

Friday
May302014

Reading Rainbow's Kickstarter Project

Reading Rainbow's Kickstarter Project infographic

Bring Reading Rainbow Back for Every Child, Everywhere.

LeVar Burton has a fantastic Kickstarter project running to bring back Reading Rainbow to make it available on multiple internet connected platforms and free to classrooms in need.  The team is using multiple infographics to help explain the project and the support the funding campaign goal of raising $5,000,000.

Hi. LeVar Burton here. You may know me as Kunta Kinte, from ROOTS, or Geordi La Forge, from Star Trek: The Next Generation. 

You also may have grown up with me on Reading Rainbow. 

It was my mother who taught me that, by picking up a book, I could “go anywhere” and “be anything.” Ever since Reading Rainbow began in 1983, I have dedicated myself to fostering a love of reading in children, just as my mother did for me. 

Over the past year, I have watched Kickstarter bring communities together to support artists and inventors. Again and again, I have been inspired by watching like-minded people team up to accomplish impossible dreams, and to change the world. 

Now, I am hoping you will join me on my mission: to bring Reading Rainbow back for every child, everywhere.

The infographic design above could be improved with the knowledge that people may share the infographic image without the rest of the text and information from the kickstarter page.  It should be able to stand alone as an independent asset with a title, and the URL for readers to find their way back to the original infographic on the Kickstarter campaign landing page. 

The visualizations help make a huge amount of information about the project easily accessible and understandable to the audience.  Take for example this simple illustration of the platforms they would like to reach.  Visualizing the multiple devices and operating systems makes the goal super easy to understand.

Reading Rainbow's Kickstarter Project platforms

I think this is an incredibly worthy project, and I hope you join me in contributing:

The way Kickstarter works, contributors at different gift amount levels can earn different types of swag merchandise and benefits.  This project is particularly complicated with 24 different funding levels with different swag.  Although mostly text, the visual lists of funding levels help potential contributors choose their amounts.  However, visualizing the swag and benefits with illustrations, icons or photos would have been more helpful.

Reading Rainbow's Kickstarter Project rewards

Infographics for the higher levels of contributions and rewards included images, but simple icons for bumper stickers and coffee mugs would make the first list easier to understand.

Reading Rainbow's Kickstarter Project Limited rewards

Infographics have helped make the campaign a huge success, and also made it easier for people to share through social media.