About
Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

DFW DataViz Meetup

Join the DFW Data Visualization and Infographics Meetup Group if you're in the Dallas/Fort Worth area!

Search the Cool Infographics site

Custom Search

Subscriptions:

 

Feedburner

The Cool Infographics® Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch

 

Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

Entries in research (21)

Wednesday
Nov102010

Client Infographic: What Consumers Think About Concrete

A project I did recently for The Concrete Network visualizes the results of their 2010 Concrete Floor Survey.  They have some exclusive research data from consumers, and What Consumers Think About Concrete explores the consumer perceptions of concrete floors and uses visuals to make the information interesting and relevant.

The team at Concrete Network did a great job of taking a boring report filled with bar chart after bar chart, converting that data into an appealing infographic and then integrating those visuals into the report they distribute publicly.

Original survey report:

Infographic Design:

Public Survey Report PDF:

Images of actual projects were very important to make the concrete floor color choices relevant and understandable.  

I also made this project somewhat interactive.  Instead of zooming in and moving around a large infographic image, each of the separate data visuals is clickable to view that section in detail.  Using textures relevant to the data also makes the resulting visuals interesting and quick to comprehend.

Thanks to Khara and the team at The Concrete Network!

Page 1 2 3