Microsoft's Growth of Mobile Marketing

I love to see the big companies experimenting with new media like infographics!  The Growth of Mobile Marketing and Tagging was published by Microsoft Tag last week, and explores the data behind mobile devices.

Sure, it seems like everyone’s got a cell phone – but what are the hard numbers? How many people have smart phones, and what demographic is the most active group in mobile socialization? (Surprise — it’s actually not teenagers!) Find out the statistics on the present (and future!) of mobile marketing in our new infographic

They also broke the graphics down into individual pieces (roughly) and created a presentation version for anyone that wants to use it on SlideShare:

The growth of mobile marketing and tagging

View more presentations from Microsoft Tag

Thanks Elliott for send me a link!

Update on Friday, April 1, 2011 at 11:04AM by Randy

The designer was Andrew Martinolich from http://www.distilled.co.uk

Comments

[Jessica]

Very interesting stuff! One particular decision of the artist jumped out at me--the decision to depict "Women aged 35 to 54" as a woman and a child. It doesn't say "Mothers aged 35 to 54," but it implies that women and mothers are one and the same, even though there are plenty of childless women in that demographic. I seriously doubt that if the demographic in question was "Men aged 35 to 54" there would have been a picture of a man with a child. I just find it interesting that the artist chose this particular depiction for that demographic.

[Anti-Pie Chart]

Is it just me or does that first pie chart add to 127%? What a horrible misuse of a pie chart!

Some other strange things:
1) I don't think I like using clocks like pie charts.
2) I don't think anyone uses their mobile phone for "dining" - perhaps to locate places to eat or make reservations...
3) Trying to make a bar chart out of the Facebook "f" gets an "F" for a grade from me.

[ebbre]

@anti-pie-chart

in the first pie chart, the 27% is a subset of those mobiles that are sms enabled. in fact, all of smartphones are sms enabled. you can see the frame of the same colour.

[Sara Williams]

nice post , well mobile marketing is the better way to gain and earn profit ,it is basically use of the mobile medium as a means of marketing communication.

[mobile marketing]

As marketers we have to understand these new types of consumers and how best to reach them, TXTimpact mobile marketing provides a business with his or her cell phone number in exchange for special offers or alerts delivered via text message. http://www.txtimpact.com