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Randy Krum
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Data Visualization and Infographic Design

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Thursday
Apr282011

Self-Described Mac vs. PC People infographic

Profile of a Self-Described Mac Person vs. PC Person is a fun infographic looking at personality and preference differences.  Based on 388,315 survey respondents from Hunch.com, it illustrates topics like who throws parties, math aptitude, taste in art, cocktail drinks of choice and would they ride a Vespa or a Harley.

Our latest data project was to analyze how self-described Mac and PC people are different. The infographic below, designed by the talented folks at Column Five Media, breaks it down.

Back in ye olden days of Hunch — November 2009 — we explored the differences in personality, aesthetic tastes, and media preferences between Mac and PC users. Since then, the Hunch user base and question pool have grown many times over. The 2009 report started with more than 76,000 responses to its base “Mac or PC?” question. The same question now has nearly 400,000 responses. This is all in the context of the more than 80 million “Teach Hunch About You” questions which have been answered on Hunch to date.

From a research standpoint, even though the number of respondents is high, these are voluntary survey participants that haven’t gone through a screening process.  So while the results are fun, I don’t think they can be considered a statistically accurate representation of the population as a whole.

Very funny, and a great job by the design team at Column Five Media!  Found on FlowingData and Visual News

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