Backpacking Basics

 

Everyone loves the great outdoors! Well… until something doesn’t go as planned… With the informative How to Choose & Use a Backpack infographic from REI, enjoying roughing it without having to, you know, rough it.

Need a break from the daily multitasking merry-go-round? Trade in your digital devices for boots and backpacks—they’re your ticket to off-the-grid adventures and the wonders of the backcountry! With the right pack and a little preparation, you can head out for a day hike or a through-hike and say “CUL8R” to the daily grind. 

Many consumer products have an educational piece to them, and the challenge for a retailer is to educate their customers without feeling like a hard-sell ad.  This infographic does a great job of educating and informing their audience without listing available products, brands or any pricing.  It’s just purely informative, and adds to REI’s brand credibility.

The design is a little text-heavy for my taste, but it’s packed with information.  Some of the data in the text of the design could also have been visualized to make it easier for the reader to comprehend.  Weight ranges, lengths and the number of items that fit in the backpack would have been great visuals.

I don’t mind the URL link to the REI Backpack products page, but there should also be the URL to the original infographic landing page.  When people share this online with their firends as an informative piece, they will want to share the infographic URL.  There should also be a copyright statement at the bottom.

Thanks to Ron for sending in the link!

Comments

[Jim Antoine]

Very cool!! Backpacking is a science indeed. In order to be fully comfortable you have to follow some simple rules. This infographic has them all! Top job! I have created some infographics for jobs though http://peopleperhour.com . I actually know many freelancers that create infographics. This site is a true inspiration for me!
Thank you!

[Debbie Smith]

Infographics is definitely useful in marketing. It is also great to distribute your infographics to some related businesses. There are various ways to do it. Before distributing your infographics, make sure that they are worthy to be distributed.

[Fred]

That's really useful. I always use backpack so I'm glad I can finally get the backpack that fits to my need.

[Mayra|Timeshare Purchase Scams]

Wow, this article was very helpful for me :D thanks for sharing your experience!

[Alex Edward]

You have posted a great article, i really like the topic of this blog

[empregos]

I aways have problem wen i go to school, i put your page on fav,

[Briancranston]

Infographics are definitely useful in marketing. Thanks for sharing very informative post with us!