Men's Hats - The Complete Guide

Can't find a hat that looks good on you or don't even know where to start? Samuel Windsor created the Men's Hats - The Complete Guide infographic to clear the confusion on the matter. Feel confident enough to talk the talk at a hat shop, as well as pick the right style for your face shape.

Hats give a man distinction, confidence and protection. This diagrammatic guide will help you find the perfect hat to top your appearance. Confused about what crown to request? Will a flat cap suit a square face? Do you know your bowlers from your boaters?

Nice clean design that does a great job of "show, don't tell". You understand the differences much faster with a visual design like this.

This is also a good design example of a Long Online Lifespan. Hat shapes, styles and face shapes don't change every year. This infographic will be popular and relevant for years to come.

Two things missing from the footer of the design:

• URL to the origial landing page and website. How can readers find your website?
• A copyright or Creative Commons license

Thanks to Matt for sending in the link!

I Will Survive! A Guide to Survival and Pocket Knives

I Will Survive! A Guide to Survival and Pocket Knives is an infographic that can be helpful for both first timers and frequent buyers of knives.  This infographic can help you pick out the perfect knife based on your potential use of it. Whether it is a survival knife or pocket knife, there are certain features that you should keep in mind.

Whether you’re planning a camping trip, or just like to be prepared, a survival knife is a crucial tool to have. It can be used to cut, dig, split, and pry, to name just a few functions, and its compact, pocket-sized exterior makes it easy to bring with you anywhere you go.

There are multiple options when it comes to survival knives. A fixed blade knife is the most reliable; knives that have a bending joint tend to be weaker. Look for a knife with a full tang. These knives are safer because the blade and the handle are constructed from one continuous piece of metal.

Stainless steel blades are stronger and do not rust as quickly as carbon steel. However, carbon steel knives keep a good edge longer. Regardless of the steel you choose, aim for a solid knife that is between 3/16 to 4/16 of an inch thick.

Unlike a survival knife, a pocket knife tends to have multiple tools. The three most common types are jack, pen, and multi-purpose knives. A jack knife is the most basic of the three, usually consisting of one blade, and a simple hinge. A pen knife has between 2-3 blades and hinges at both ends of the handle. The tools on a multi-purpose knife vary, but the most popular functions include a can opener, scissors, and a screwdriver.

Whether you’re looking for a heavy-duty survival knife or an everyday pocket knife, consult this guide to pick the best one for your needs!

The infographic uses a good balance of words and appropriate graphics to help relay the information well. For the icons and illustrations, I would like to see stronger visuals to help differentiate the good features from the bad.

This infographic appears to have been created by FIX, but it's not clear if the other sites listed Art Of Manliness and Survival Cache were involved in the design or just the sources of information.

Found on Lifehacker

The Science Behind Creating Buyer Personas

The Science Behind Creating Buyer Personas infographic from WSI does a good job explaining why personas are way more than just demographic information. Too many companies don't dig deep enough when creating buyer personas to really understand their customers' decision making process.

A buyer persona can be one of the most powerful tools in helping you devise effective marketing strategies.

Wikipedia defines a buyer persona as “fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.”

The process and resulting personas are particularly useful for businesses who recognize the value of content-marketing. The secret of content marketing is hiding in plain site: if you want your business to be found by prospective clients, referred by existing clients, lauded by critics, you need to start by creating great content that they will want to read.

Personas are a great foundation to identify the topics that are of interest, and the voice you should use to communicate them.

This infographic is a fun way of looking at how to go about this process. It isn’t easy, but it is extraordinarily valuable!

Sometimes infographics tell stories about concepts or processes instead of large data sets or statistics. This one uses icons and illustrations to help marketers understand how complicated building buyer personas can be.

Oddly, the infographic appears to be hosted on the MarketingProfs website instead of WSI. I couldn't find an original infographic landing page from WSI.