Another cool flowchart-style infographic by Jess Bachman for SEOBook.com. Google’s Collateral Damage visualizes how Google’s evolving search algorithm is impacting the Web.
Google’s PageRank worked well until people realized what drove search & how to optimize for it. But the web moves much faster than the colleges do. A million spam pages are created every hour! Thus Google’s relevancy algorithms have grown in complexity over the years.
Facebook vs. Twitter is a good one from DigitalSurgeons.com. They’ve done a great job of compiling the data from at least 10 different sources, to create an overall profile of the standard Facebook and Twitter users.
One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.
The use of the Polar Area Chart (also called a Nightingale Rose Diagram) does a good job of breaking down the demographic information into 11 different categories. Unlike a standard pie chart, each slice is the same angle, and only the radius of each slice conveys value.
The difficulty in using this visualization style, is that it’s hard for the reader to compare between the two diagrams. Does Twitter or Facebook have more logins by mobile device? The reader can’t tell from the visuals, and they have to move back and forth reading the values to tell the difference.
One possible alternative would have been to put everything into one Polar Area Chart, so for every section the Facebook slice is next to the Twitter slice. That way you could visually compare the two without reading the numbers or comparing between two charts.
From the Google Code site, the Periodic Table of Google APIs & Developer Tools is a cool layout of the tools available. It’s actually well designed table, so each element is clickable, and takes you to the information page about that particular API.
They’re color-coded by category, but many of them belong to multiple categories. For example, the Google Analytics is part of Data APIs, Ads and Tools. If you mouse over the category names at the top, all of the members of that category are highlighted below.
The Blog Tree is growing on me. A project collaboration between JESS3 and Eloqua, it uses the tree metaphor to map out the post prominent Marketing blogs by traffic size and category.
The Blog Tree maps out the marketing blog structure from the most prominent blogs at the roots through the leaves which are shown in different colors to indicate the size of each blog’s readership. The positioning and color of the blogs were determined using publicly-available visitor data about each web site on compete.com.
This has gotten a lot of traffic on its own, and they are experimenting with an interesting call to action for viewers.
As for those blogs not yet portrayed on the infographic, Eloqua invites and encourages their authors to tag The Blog Tree infographic on Eloqua’s Facebook account in order to be included in future versions and receive an official “Blog Tree” badge for their site.
In 2000, the Pew Internet and American Life Project found that 25% of Americans searched online for health information. Today, 61% rely on the Web for medical and health content. Americans’ growing reliance on Dr. Google and Nurse Yahoo! has led to profound changes in how health organizations and providers relate to and communicate with consumers.
Notably, this infographic provides information on e-patient social media communications from a Project-produced research report, “Communicating with the Empowered E-Patient.” This report is available free of charge to individuals making regular contributions to the Project’s knowledge community, Living the Path. Learn more about how to access this report here.
One of the challenges was defining not only what is an e-patient, but also what is the correct term to refer to these people looking up medical information online. We ended up using Google to determine which terms are used most commonly, and the title ‘e-patient” was clearly the term used most often.
Google has a dominate market share of a very important gateway; internet search. Can they stay impartial when they have their own products to pitch? Whether or not they are a monopoly is up to the government and the best way to predict the future is to look to the past. Examining these four historical monopolies, and their outcomes, should give us a better sense of Google’s fate.
Brian Solis and JESS3 have released v3.0 of The Conversation Prism for 2010. The Conversation Prism is a great infographic showing the major players in each of 28 different online conversation categories. The original 1.0 version from August 2008 (image available on Flickr) only had 22 categories, and some of those only had one player.
You can buy the poster (I’ve got v2.0 hanging in my office) for $20, or there are also some great multi-pack deals for 3 posters for $40 or 4 posters for $50.
One of the best projects I’ve worked on is to use this idea to help companies map out their own corporate online strategy. Which if these categories and tools are you trying to use to drive your business? My advice, don’t try them all, be targeted about which ones are best to reach your target customers. Use this as a guide, but make your own company-specific conversation prism.
Communities rise and fall, and total membership numbers are no longer a good measure of a community’s current size and health. This updated map uses sizes to represent total social activity in a community - that is, how much talking, playing, sharing or other socializing happens there. This meant some comparing of apples and oranges, but I did my best and tried to be consistent.
The SoTech Infographic v1.0 was released during the Social Collective 2010 Conference in London last week as a visual way to show how social networks interact with the different functions of business. The infographic was created by Hold, a Brighton based graphic design studio.
Introduced at Social Collective, Darika Ahrens, Shannon Boudjema + Paul Armstrong presented an infographic (created by http://www.wearehold.com) that demonstrates how social technologies work within a business + outside a business -
The infographic is available in a number of formats, like PDF and JPG, Scribd and Slideshare. An online copy of the presentation from the conference is below (using Prezi, a great visual presentation tool!). I agree with their thoughts on using infographics as a conference tool as well.
Both on the SoTech Now website, and the email I got from Paul Armstrong, is the invitation to heavily critique this v1.0 of the infographic. They would like to develop and release v2.0, but are looking to incorporate all of the feedback they can get. Leave comments below or on the SoTechNow site with your own reactions.
Here are some of my initial thoughts (mainly on the design):
Very text heavy.
Readability is low. I’m a fan of big infographics that allow you to zoom in and dig deeper into the details, but in this version, by the time you zoom in close enough the read the text, you’re too close to understand the context.
Use icons, at least for the different business functions
Show examples of sites in each of the “Social Tech” sections. Otherwise it seems like wishful thinking that there is a product that successfully does each of these functions.
Show examples of the metrics. Are these actually quantifiable?
I think the infographic does provide a great framework to either develop a social plan, or to evaluate an existing plan. It would be fascinating to review a company’s efforts using this framework as an example of social media being used successfully (or not) by a corporation.
The results are good, as online degrees continue to gain credibility and popularity. Designed as a companion infographic to the article “How Employers View Online Degrees” on the elearners.com website, the visual not only supports the article, but also stands on its own for posting on blogs.
I used a blend of pie charts, bar charts, circles and images to tell a story as you move down the visual. The different visuals help separate the different questions that were asked in the survey, but always include the actual numbers as well. For survey results, you want to be as transparent as possible by citing the source material, repeating the questions that were asked and using specific numbers to validate your visuals.
Personally, the most interesting results are in the stacked bar chart in the middle. Online degrees have dramatically different levels of acceptance based on what level of role the applicant is applying for.
Randy
