Tracking Customers for Retail Profiling

Is tracking customers purchases creepy? Decide for yourself! The You are Not Special, but Your Purchases are infographic from Camcode.com talks about profiling customers based on their purchases and then giving them a coupon that is relevant to them. Other companies like Dominos tracks when people buy pizza the most and discovered it was when it rains. So they base their campaigns on local weather patterns.

Did you know that major brands profile you based on what you buy? Retailers like Target and Domino’s Pizza gather and store this data via barcode technology, and they use it to determine everything from how best to market to you, which coupons you’re most likely to use based on your life stage, and what you might buy based on previous purchasing habits. Yes, they get all this from scanning a barcode! It’s what’s known as predictive technology, and major retailers use it to create database-driven consumer profiles to not only boost sales, but also to create more personalized buying experiences.

We decided to take a closer look at predictive technology and its role in consumer profiling. We did some digging and put together this infographic called, “You are Not Special, but Your Purchases are.”

I like how this design walks the reader through a easy to understand story about retail profiling.

1. What is Retail Profiling?
2. How does it benefit both consumers and retailers?
3. What do customers find disturbing about tracking?
4. Real-life case studies

Some of the dark red on red colored visualizations are hard to read, and the footer should include a copyright statement.  The brand URL back to Camcode.com is included, but there should also be a URL to the infographic landing page so readers can find the original high-resolution version. 

Thanks to Ashley for sending in the link!

The Value of Retail-Integrated eCommerce

What can Retail-Integrated eCommerce do for your brand? is a new infographic based on a research study from Shopatron.  

Retail-integrated eCommerce is a business model that allows branded manufacturers to sell directly to consumers and pass those orders to their retailers for delivery to the customer. According to March 2012 surveys answered by over 200 branded manufacturers and 1,300 retailers, retail-integrated eCommerce benefits branded manufacturers in the following ways.

This is obviously a design for a niche audience, but I can tell you from past experience that Branded eCommerce is a HUGE challenge.  A company makes products for the end user; however, their immediate customers are usually retail stores.  As soon as a product company starts trying to sell their products on their own website (cutting out the retail store), they suddenly become a competitor to all of the existing retail store customers.  The idea of Retail-Integrated eCommerce is a potential solution.

The statistics at the bottom of the infographic that explain this challenge (not visualized) are so important, I think they should have been visualized and highlighted at the top of the design.  This is the background information that makes the rest of the infographic relevant.

In 2012, 70% of retailers said they would reduce buying from brands that sell online directly to consumers, with 9% saying they would cease buying from that brand altogether.

This is a good design that doesn’t try to throw too much information at the reader.  Most of the important data points are clearly visualized with short descriptions.  The orange color scheme clearly identify the design with the Shopatron brand.

You can also download the PDF version here.

INDi Unzipped - A Visual Business Plan?

Did you know that 60% of Americans wear jeans to work? That the custom retail e-commerce market will grow by 5,000% by 2016?  The INDi Unzipped infographic from INDi Denim fills us in on the jeans we fill out!

We make custom jeans for men and women that can be fully customized in terms of style and fit. We created the infographic to show that custom is a HUGE trend in the e-commerce space and that INDi is a leader of this trend.

This is essentially a visual business plan for INDi Denim.  The infographic shows the data all about the jeans industry, the future growth of custom jeans and about INDi Denim in particular.  I would guess that the primary audience for this one is the investors and customers of INDi, but that’s a fantastic use of an infographic design!

The only thing missing from the bottom of the design, is the URL to the full-size infographic on the INDi blog.  Designers need to include the URL to the infographic so reader can find the original when the infographic gets shared, but isn’t linked back to the INDi page.

Thanks to Becca for sending in the link!